EVENT ACTIVATION, TALENT MANAGEMENT

EVENT ACTIVATION, TALENT MANAGEMENT

Posted on by master_admin
  • Agency Brief:
    • A unique idea – to get the less fortunate to play with their idols – make every dream come true
    • Identify international cricket talent that would be willing to play a tennis ball tournament.
    • Engage with them to be an integral part of the campaign and not just paid performers
    • Bring the event to life over a two-day cricket carnival in Mumbai
  • Solution:
    • Short-listed four popular cricketers that fit the brief and made them part of the campaign
    • Used their social media footprint to kick-start the campaign, invite entries, and get the country excited to participate
    • Executed the event over two days in Mumbai including all logistics support, branding execution, event execution, merchandise, videography, talent coordination and management
  • Impact:
    • Over 10,000 entries
    • Four teams short-listed
    • Client committed to making this an annual event