Everything has changed, yet little really has. Today, this simply worded statement summarizes all that is right and also wrong with today’s hyper-connected, ‘in-your-smartphone’, ‘part-of-your-social-media-footprint’ world of marketing. One area that has seen exponential growth and interest is in the area of ‘influencer marketing’. One school of thought is that this is similar to celebrity… Read More »
IPL 10 didn’t falter, stutter. It just grew. And the fans lapped it up. The TV viewership figures are out for IPL 2017, Season 10. We’ve summarised the top line findings in a short video below. Analysed by audience measurement agency BARC India, it clearly shows that interest in this tournament is not diminishing although… Read More »
There’s a reason why some marketing terms stand the test of time. Like “first mover advantage”. This idea that companies enter a market first and succeed due to competitive advantage over their competitors is not totally incorrect, but is based on the premise that the environment is also stable – the “all things being equal”… Read More »