Event Management and Activation
Bio-Oil Pregathon 2020
A first-of-its-kind idea and brand activation in India (Feb 2020)
Marico’s Bio Oil ‘Pregathon’ is an event to celebrate the journey of motherhood in the most memorable way
A stunning visual of hundreds of pregnant women walking as a symbolic manifestation of how strong women can be when they are going through the most delicate phase of their lives.
The Brief
- Create an event that celebrates the journey of motherhood via a carnival theme
- Ensure that the participants (and their spouses) feel engaged, pampered and special
- Ensure safety and security for all
Solution:
- Translated the idea into a ‘baby shower’ theme on a scale not seen or experienced before
- Created unique experience zones to make the participants feel extra special and involved in the event – prizes, photo booths, foot spa, etc.
- Executed the event in Mumbai including all logistics support, branding execution, event execution, merchandise, videography, F&B, security and even registrations
Impact:
- Over 450 paid entries
- Over 1,000 attendees (on a Sunday morning!)
