Connecting fans in every corner

Connecting fans in every corner

Sponsorship and Activation

A marketing innovation that brought together six teams in the world’s premier T20 tournament, India’s leading bank in Kotak Mahindra, and a billion-strong passionate fan base.

On one platform. With unlimited possibilities. With ‘Kona Kona Cricket’, this partnership will bring fans closer to their teams (and idols) across the country in a unique marketing partnership that leverages power of sport and all cricket fans in India.

Brought to life by Kotak Mahindra Bank Ltd and Square Consulting.

We are extremely proud to have partnered Kotak Mahindra Bank in this journey from the very beginning – strategy, negotiation and activation.