EVENT AMBASSADOR

EVENT AMBASSADOR

  • First ever FIFA activity of its kind in India
  • “Official Match Ball Carrier” for FIFA 2018 activity
  • ObjectiveIdentify and engage with a sporting talent that would resonate with kids across India
  • Solution:
    • Engaged with Sunil Chhetri, Captain – India Football Team to be official event ambassador
    • On-ground and digital activation using Sunil’s social media reach to actively engage with the target audience