INFLUENCER MARKETING

INFLUENCER MARKETING

  • A strategic partnership with GQ India
  • Worked on Client brief to integrate content and brand position
  • Challenge: Leverage the brand voice and marketing objectives for a highly restricted advertising category
  • Solution:
    • Engaged with appropriate influencer that was authentic – true to the sport (IPL/cricket)
    • Print activity with a strong digital footprint
    • To coincide with IPL XI – topical and popular