USING TECHNOLOGY TO DRIVE FAN ENGAGEMENT

How do you get closer to your global fans? How do you start and maintain a conversation with fans from Durban to Delhi… in a virtual world?

Square Consulting is working with FanHero to deliver this experience. The platform was launched in India by AB de Villiers, South Africa’s leading cricketer and a key member of the IPL team, Royal Challengers Bangalore. The app, AB de Villiers Official has been developed so that Indian fans can look forward to more access, fewer restrictions and a direct line to one of South Africa’s favourite sportsman, bringing the fan and hero closer together.